. >> you see us furiously typing. >> john: sometimes campaigns play with reporters, use us for their purposes. >> you get a joy in fooling the media? >> yes, but more importantly you wanted to have your own narrative at your own time. >> my running mate, dick cheney. >> before bush made this announcement, rove wanted to mislead the media. >> we had a a guy on the campaign who was leaker. he said what is going on? i said look, big secret, don't tell anybody but burn has decided to go with jack of missouri. >> john: media ran with the false story. >> i was the guy that was going to go leak. >> john: lying to the guy? >> yes. >> what it does it helps tell a story, you want it told by an evening anchor or a candidate that expresses why he made this choice. >> john: four years later the "new york post" says john kerry had picked richard gephardt to to be his running mate but, of course, he picked out edwards. edwards turned out to be another mistake, but the media reported even fooled the campaign manager. >> i called up dick gephardt, i know you can't talk about this. he said i never hap